Prospect research, personalised outreach, coached meetings, all integrated with your existing CRM. Ten revenue roles, always running in the background. Delivered as software, under one subscription, with a meetings guarantee sitting underneath the commercial model.
Prospect research, personalised outreach, coached meetings, all integrated with your existing CRM. Ten revenue roles, always running in the background.
A serious B2B company is expected to run a revenue operation that used to belong only to enterprises. Ten roles, each with its own craft, working in sequence and in concert. Research, outreach, copy, landing pages, coaching, ops, analytics. The outcomes are measured as if all ten are present. For most teams under two hundred people, some of those roles are empty, some are stretched across two people, and some are a subscription that nobody has time to run properly.
Hyper takes a different shape. Every one of those ten roles is encoded into software that runs continuously against your accounts. Research deepens, outreach goes out, meetings get coached, the CRM stays current, pipeline gets analysed. Nothing is waiting for a hire.
The claim is specific because the roles are specific. Chapter 04 itemises the four functional areas. Chapter 05 names the ten roles one by one.
The track record underneath the claim is twenty-five years of building this exact operation, at the scale where every role had its own team. The discipline now travels downward in cost, arriving as software for a commercial team of any serious size, with the same rigour it carried at enterprise scale.
The playbook is the product. The economics of running it at one price point, for any serious team, are what the rest of this issue describes.
Two delivery modes make the shape concrete. DFY, where Hyper's managed-service team runs the platform end-to-end. DIY, where your team runs it themselves. Same software underneath; you choose who holds the steering wheel.
Integrated with your existing CRM throughout. Pipedrive, HubSpot, Salesforce, Dynamics. Hyper extends what you already run; nothing gets replaced.
Ten revenue roles. One subscription. Always running in the background, wired into the CRM you already run.Ch. 01 · Thesis
Enter a domain. Hyper compiles a live brief for it, in front of you, using the same research, outreach and page generation the production platform runs on. The demo is the argument, in miniature.
Type a domain. Within thirty seconds, Hyper pulls recent news, LinkedIn activity, tech stack, competitor moves, recent hires and financial signals, compiles a brief, and writes one email, one DM and one landing page against it.
What the rest of the platform does in the background, continuously, for every account on your target map, the demo does once, in public, for a domain you chose. Same engine.
The brief a demo produces is strong enough that some readers have booked a call from Chapter 02 without finishing the read. That is a fair outcome. The writing is here for the readers who want more of it.
Hyper is a new company. The discipline inside it is twenty-five years old. A revenue playbook that worked at a scale no startup has access to, now encoded into software. The track record warrants the full claim: research, outreach, coaching, CRM, end to end.
Most revenue tools are written by people who have used a revenue tool. Hyper is written by someone who has built the revenue operation, for the companies whose pipeline you measured yours against. Research teams, outreach teams, coaching teams, ops teams, analytics teams, all sat inside one operating picture. That picture is what now runs as software.
A lifetime of revenue operations, at a scale no startup has access to, distilled into software any serious team can run.Ch. 03 · Track record
Prospect research, personalised outreach, coached meetings, CRM integration. The lifecycle runs in the background, not as a single handover. Each function is AI end-to-end. Together they cover the ten roles Chapter 05 itemises.
News, LinkedIn activity, personality, competitors, tech stack, recent hires, financial signals, regulatory filings. Compiled per account, scored, ranked and refreshed continuously. Pushed into the CRM as intelligence your own reps can read before a call.
Email, LinkedIn DM and a dedicated landing page for every prospect. Each one genuinely written from the brief above, per account, not stamped out of a template. One hook runs through all three surfaces, so whichever earns attention first, the argument continues.
AI outbound calling is available as an opt-in module where industry and jurisdiction allow.Opt-in It is enabled per client where it fits, and skipped where it does not. Phone is a capability, not a headline.
Each call is evaluated against a six-dimension competency rubric: rapport, discovery, problem diagnosis, value articulation, objection handling, closing. Individual reps receive keep/stop/start coaching, personalised development trajectories, and auto-filed action items.
Pipedrive, HubSpot, Salesforce, Dynamics. Research lands in the account record. Conversations, replies and meeting notes file themselves. Coaching data attaches to the rep. Pipeline analytics read from the same source of truth your leadership already uses.
Research feeds outreach. Outreach books meetings. Meetings feed coaching. The loop closes every week.Ch. 04 · Mechanism
DFY. Hyper's managed-service team runs the platform end to end. Your reps take the meetings; everything upstream belongs to us.
DIY. Your team runs it themselves. Same engine, same research depth, operated by whoever you have in seat.
The choice of delivery mode is a question of who drives, not what the software does. The research, outreach, coaching and CRM functions are identical across both modes. Chapter 08 lays out the commercial model for each.
Not another outbound tool. The buyer choosing Hyper is choosing it against the cost, time and management overhead of assembling a proper revenue organisation. Ten roles, itemised below, then compared head-to-head against both delivery modes.
Hiring the team assumes you have the nine months, the salary stack, and the management bandwidth. Hyper assumes you have none of them, because most serious teams under two hundred people do not.Ch. 05 · Compare
Research scores every account on the map for readiness. Accounts with a live reason get briefed, written to and pursued. Accounts without one wait. The map is continuous; the effort is selective.
News, LinkedIn activity, financials, hiring, stack changes, product moves, personality. Each signal carries a weight, a freshness and a trigger. Composed into one readiness score, refreshed weekly.
Built once to your ICP. Maintained continuously. Each refresh re-scores the whole map and promotes the accounts with the freshest reason to talk to the top.
Roughly five hundred accounts in a given week carry a defensible reason to hear from you. Those are the accounts a brief gets compiled against and the outreach is written for.
The point of the map is not to hold more accounts. The point is to hold the right accounts in sight, continuously, so that when one of them moves, Hyper is ready to write to it before any competitor is.
The research and scoring that feeds targeting is the same research your own reps read in the CRM before a call. It is intelligence first, outbound fuel second.
Each stage has a clear narrowing. The funnel is used sparingly in the rest of the issue; this is where it earns its place as a diagnostic.
Signals to brief set. Ten thousand accounts on the map re-score weekly; roughly five per cent clear the readiness threshold and enter the brief set for that week.
Brief set to reply. Outreach goes out across email and DM, with a page per account. Reply rates, at quality, sit in the 8 to 12 per cent band for the Standard tier at maturity.
Reply to qualified meeting. Reply triage, objection handling and follow-up land qualified meetings directly in the CRM. Fifteen to twenty-five per month is the steady-state range the commercial model is built around.
DIY, DFY, Enterprise. Subscription pricing, monthly, with a one-off onboarding fee. The meetings guarantee is a trust feature of the commercial model. The core promise is the ten roles; the guarantee is how the commercial model stands behind it.
Every engagement begins with an agreed qualified-meetings target for the first 90 days, written into the contract. Three outcomes are possible, and only three:
Scope, operation, fit. Answered in the register of the rest of the issue. If a question that matters to you is missing, the call is the fastest path.
No. Hyper integrates with the CRM you already run: Pipedrive, HubSpot, Salesforce, Dynamics. Research lands in the account record, outreach and replies file themselves against the right contact, coaching data attaches to the rep. We extend the CRM; we never replace it.
No. That is the point. The ten roles Chapter 05 itemises, SDR, research analyst, copywriter, web designer, sales coach, sales ops, marketing ops, BDR, pipeline analyst and RevOps manager, are all covered as software. Your reps take the meetings that land. You do not assemble the team; Hyper runs the team as software.
The platform is the same. Under DFY, Hyper's managed-service team runs the platform end to end: they manage the brief, the outreach, the follow-up, the recalibration; your team takes the meetings. Under DIY, your team runs the platform themselves as SaaS; we train your RevOps owner and stay available. DFY is the right default; DIY suits teams with a RevOps leader already in seat.
Under DFY: Hyper. A named lead drives the brief compilation, outreach cadence, reply triage and coaching rubric weekly, and reports into your leadership on the numbers. Under DIY: your team, led by a RevOps or marketing ops owner, whom we train during onboarding and keep close through the engagement. In both modes, meetings land in your CRM under your reps.
Yes, as an opt-in module. AI outbound calling is enabled where industry and jurisdiction allow, and skipped where either does not fit. It is not suitable for every vertical. We enable it where it fits and skip it where it does not. The core offer, across DFY and DIY, is email, LinkedIn DM and landing pages; phone sits alongside these as a capability, per client.
It lands in your CRM, against the account record, as intelligence your own reps can use in conversations. Research is yours. The brief architecture that produces it is ours. You keep everything we generate; we keep the method of generating it.
Every sales call your reps run is scored against the six-dimension rubric: rapport, discovery, problem diagnosis, value articulation, objection handling, closing. Each rep sees their own scorecard, a keep/stop/start, a personalised development trajectory across quarters, and auto-filed action items from each call. Leadership sees the team view.
Two weeks from contract to first outbound under both delivery modes. Six weeks to a recalibrated brief architecture under DFY. Your time commitment during onboarding is roughly one hour per week, most of it in the first fortnight.
Founders, sales directors and marketing directors at B2B companies running 10 to 200 people. Undertooled relative to the outcomes they are expected to deliver. The people running an enterprise-grade revenue operation without, yet, an enterprise-grade team to do it.
Running a B2B company at 10 to 200 headcount. Owns the revenue number or stands behind it. Reads the board reporting every month.
They are measured against the pipeline shapes of teams five times the size. The stack is a list of subscriptions nobody has time to run properly. The hires they need were approved last quarter.
Quality over quantity. A revenue operation that would earn the respect of a CRO at scale, available at their company's size. Without assembling the team to run it.
The buyer choosing Hyper is choosing it against the ten roles they cannot yet assemble. Not against another outbound tool.Ch. 10 · Buyer
The issue argues the position at length. The writing shelf below argues specific parts of it in even more detail. Written by the founder, published under the Hyper masthead.
What each of the ten revenue roles does at enterprise scale, and how Hyper encodes each one. Ten sections, one per role.
The economics and the delivery-mode problem. Who should pick DIY, and when DFY is the correct default.
Rapport, discovery, diagnosis, value, objections, closing. What each dimension scores, and what keep/stop/start looks like for a rep across a quarter.
Where phone belongs in a modern outbound mix. Jurisdictional and industry constraints, and why it is an opt-in module rather than a headline feature.
How Hyper writes into Pipedrive, HubSpot, Salesforce and Dynamics without disrupting the data model your team already operates.
The commercial logic of standing behind an agreed target. Why it is a trust feature, not a pricing primitive.
Nav, footer, and the supporting surfaces around the main argument. Same vocabulary throughout: 2px top-rule chapter breaks, JetBrains Mono labels, Fraunces italic for every editorial accent, Space Grotesk for body.
· revenue engine