Hyper· revenue engine
Vol. 01 · Issue 07
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Volume 01 · Product · The mechanismTRYHYPER.AI / PRODUCT

How Hyper actually works.

Four functions, ten roles, running continuously inside your CRM. Managed end-to-end, or run by your team.

Four functionsTen rolesTwo delivery modesOne subscription
Section 01 · The four functions

The loop is the mechanism. Research feeds outreach, outreach books meetings, meetings feed coaching, everything flows through the CRM.

Each function has its own page. Tap through for the full argument, motion motifs and copy.

Function · 01

Research

Deep research on every target account. Signals scored and CRM-filed, per ICP.

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Function · 02

Outreach

Bespoke messages, written per account. Email, LinkedIn DM, landing page.

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Function · 03

Coaching

Every meeting scored against the six-dimension rubric. Keep/stop/start per rep.

Read more →
Function · 04

CRM

Native into Pipedrive, HubSpot, Salesforce, Dynamics. Extends, never replaces.

Read more →
Section 02 · The ten roles

Four functions cover ten revenue roles. Here they are, itemised.

Each role below is a real seat inside a modern revenue organisation. Hyper occupies it.

Why itemise
Outbound tools describe what they do. A revenue buyer needs to know what they no longer have to hire. This page is written in the second register.
Role 01
SDR
Outbound prospecting against the target account map.
Role 02
Research analyst
Sales intelligence: signals, competitors, stack, personality, financials.
Role 03
Copywriter
Messaging per account, A/B testing, hook variants across surfaces.
Role 04
Web designer
Landing pages per account, hosted, tracked, kept current.
Role 05
Sales coach
Enablement lead. Six-dimension rubric, keep/stop/start per rep.
Role 06
Sales ops
CRM admin. Data hygiene, routing, object model, deal flow.
Role 07
Marketing ops
Campaign analytics. Channel attribution, cadence reporting.
Role 08
BDR
Follow-up cadence. Replies triaged, nudged, escalated.
Role 09
Pipeline analyst
Conversion, velocity, stage diagnostics, forecast hygiene.
Role 10
RevOps manager
The system across all of the above. Ownership of the loop.
Section 03 · Two delivery modes

Same platform underneath. Different hand on the wheel.

DFY is the right default. DIY suits teams with a RevOps leader already in seat. The platform does not change between modes; who drives does. Commercial terms for each are on the Pricing page.

Not a pricing comparison
This is an operational view: who does what each week, how onboarding differs, where coaching sits. For the commercial model, see Pricing.
Mode · 01 · DFY · Managed service

Hyper's managed-service team runs it; your reps take the meetings.

The right default for most engagements.
Who runs it
A named Hyper lead and their managed-service team run the platform end to end. You never touch the console.
Client commitment
Roughly one hour per week once live, most of it in the first fortnight.
Onboarding
Two weeks to live outbound. Six weeks to a recalibrated brief architecture.
Coaching
Six-dimension rubric for every rep, scored weekly, delivered by Hyper.
Brief recalibration
Quarterly as standard. Monthly available as a bolt-on.
Reporting
Monthly review with your leadership. The numbers live in your CRM.
Mode · 02 · DIY · SaaS

Your team drives; we train and stay close.

For teams with a RevOps leader already in seat.
Who runs it
Your team, led by a RevOps or marketing ops owner. We train them during onboarding.
Client commitment
Your lead drives daily. Leadership reviews weekly. Hyper on call.
Onboarding
Two weeks to live outbound. Four weeks for your team to reach platform fluency.
Coaching
Same six-dimension rubric, delivered in-platform for every rep on your seat.
Brief recalibration
Run by your team, in-platform, with Hyper templates and prompts.
Reporting
Your team reports internally. Hyper reviews quarterly.
§ 05 · Start

Brief the engine against one of your own target accounts.

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