Dormant lead reactivation
Every business has old enquiries sitting in a CRM: people who asked about something once and never bought. Hyper reads what each of those people asked for, then writes them an email that picks up the question they left and gives them a straight answer now.
Run the playbook
Hyper reads back through each old record to find what the person asked about, when the person asked, which of your team answered and how the conversation ended.
Hyper takes out everybody who asked not to be contacted, everybody whose email address no longer works and everybody who already buys from you, and takes them out before a single email is written.
Hyper groups people by what each person originally wanted, so somebody who asked about a migration two years ago gets an email about migrations. How long a record has been sitting in the CRM tells you nothing about what to send.
Acknowledge the previous enquiry naturally, give the person something useful and make continuing or declining equally easy.
A yes, a no and a 'not until next year' each need a different move from your team. Hyper writes the answer onto the contact in your CRM the day the reply arrives.
Before Hyper approaches anyone
The campaign knows what the person previously wanted and which service the return relates to.
Restricted and invalid contacts leave the cohort before messaging or page generation.
Interest, later timing and refusal each create a precise record outcome.
Buyer questions
Dormant lead reactivation returns to people who previously enquired or engaged, using the known need to create a relevant new conversation.
Age matters less than record quality, contact permission and whether the original need still gives the return a credible purpose.
No. Segment the cohort by original need, timing and current relationship so each return answers the right question.
Start with the market
· revenue engine