· revenue engineThe Hyper library
Better market choices. Better buyer conversations.
Direct thinking for commercial teams choosing accounts, researching buyers and turning one relevant idea into pipeline.
17 guides Three distinct collections
01 / Strategic guides
Make the commercial decision before the campaign decision.
Category guides for choosing a market, defining the service boundary and deciding what relevance should change.
The category
What is a managed revenue engine?
A direct guide to the people, research, campaign craft and sales handoff inside a managed revenue engine for B2B growth.
Explore the argument 02B2B lead generation
B2B lead generation crafted around relevance
A strategic guide to B2B lead generation crafted around account fit, buyer evidence and conversations a sales team wants.
Explore the argument 03Account-based marketing
Account-based marketing with a campaign crafted for each buyer
A strategic guide to focused account-based marketing, buying-group research and personalised campaign journeys.
Explore the argument 04Outbound sales
Outbound sales that earns a buyer's attention
A strategic guide to outbound sales crafted around market choice, account evidence, buyer relevance and human follow-through.
Explore the argument 05Managed lead generation
What managed lead generation should include
A strategic guide to managed lead generation, from market definition and research to campaign management and sales handoff.
Explore the argument 06Hyperpersonalisation
What hyperpersonalisation means in B2B sales
A strategic guide to hyperpersonalisation in B2B sales, from account research to one message and page for one buyer.
Explore the argument02 / Practical playbooks
Turn judgement into something a team can run.
Step-by-step playbooks with inspectable briefs, scorecards, messages, page plans and pipeline checks.
Account research
How to research a company before B2B outreach
A practical company-research playbook for finding business change, buyer priorities and a credible opening for B2B outreach.
Use the playbook 02Personalised outreach
How personalised B2B outreach creates a coherent buyer journey
See how company research, a relevant first message and a personalised landing page form one coherent B2B buyer journey.
Use the playbook 03Ideal customer profile
How to build an ideal customer profile for sales
Turn the pattern behind your strongest customers into a practical ideal customer profile for B2B sales and marketing.
Use the playbook 04Cold email personalisation
Cold email personalisation that earns attention
A practical cold-email personalisation playbook using company research, buyer relevance and concise human language.
Use the playbook 05Personalised landing pages
Personalised landing pages for B2B outreach
A practical guide to personalised landing pages that turn one relevant email into a richer account-specific sales case.
Use the playbook 06Sales pipeline generation
How to build a healthier B2B sales pipeline
A practical guide to sales pipeline generation through account fit, buyer relevance, disciplined handoff and useful stage evidence.
Use the playbook 07Dormant lead reactivation
How to reactivate dormant B2B leads
A practical playbook for segmenting old enquiries, returning with context and reopening dormant B2B sales conversations.
Use the playbook03 / Industry field guides
Find the buying moment inside a real market.
Market signals, buyer roles and worked campaign routes for MSPs, recruiters, software firms and professional services.
MSP lead generation
Lead generation for managed service providers
An MSP field guide to finding switch signals, translating technical capability and reaching the buyer behind the service decision.
Open the field guide 02Recruitment business development
Business development for recruitment agencies
A recruitment field guide to finding hiring demand, proving niche expertise and opening conversations with the right employers.
Open the field guide 03Software sales lead generation
Lead generation for B2B software companies
A B2B software field guide to finding account need, translating product capability and creating more relevant sales conversations.
Open the field guide 04Professional services growth
Business development for professional services firms
A professional-services field guide to identifying client need, demonstrating expertise and creating stronger new-client conversations.
Open the field guide