· revenue engineThe Hyper library
Better market choices. Better buyer conversations.
Direct thinking for commercial teams choosing accounts, researching buyers and turning one relevant idea into pipeline.
17 guides / 19 editorial articles Three distinct collections
New / Editorial articles
Current thinking from the Hyper team.
Editorial article
10 best buying signals for B2B software sales teams to investigate
Compare ten public B2B software buying signals, their evidence strength, false positives and validation questions.
Read the article 02Editorial article
Best practice for qualifying managed IT support opportunities
Qualify managed IT support opportunities by service fit, estate complexity, transition needs and decision ownership.
Read the article 03Editorial article
Cold email agency versus in-house SDR
Compare agency and in-house SDR costs across equal scope, clear periods, user-supplied inputs, ramp assumptions and internal management time.
Read the article 04Editorial article
The commercial workspace adviser tenant-acquisition playbook
Connect company changes to possible workspace decisions without assuming lease timing, using a sourced account card and clear stop conditions.
Read the article 05Editorial article
B2B SaaS outbound campaign launch checklist
Use a go-or-hold evidence sheet to check SaaS use case, ICP, account evidence, technical fit, buyer roles, claims and reply ownership.
Read the article 06Editorial article
The founder-led acquisition origination playbook
Turn an approved acquisition mandate into evidence-based company screening, explicit exclusions and a respectful origination hand-off.
Read the article 07Editorial article
The MSP contract-renewal prospecting playbook
Use verified, reported and unknown timing states to build a respectful MSP contract-renewal research and prospecting workflow.
Read the article 08Editorial article
The vertical SaaS outbound playbook
Move from one vertical SaaS use case to account evidence, buyer responsibility and a qualified conversation with clear stop conditions.
Read the article 09Editorial article
The HR technology buyer-engagement playbook
Map HR operations, functional sponsors, IT, data protection and procurement around one HR technology workflow and evidence plan.
Read the article 10Editorial article
Outsourced SDR versus cold email agency
Compare outsourced SDR and cold email agency models by responsibility, full cost, qualification, management time, data and hand-off.
Read the article 11Editorial article
How to define an MSP ICP by service economics
Define an MSP ideal customer profile using your own service costs, users, sites, travel, support complexity and contract value.
Read the article 12Editorial article
The trigger-led professional services business development playbook
Turn tenders, deadlines and operating changes into sourced professional services opportunities with a trigger-to-expertise decision sheet.
Read the article 13Editorial article
Personalised cold email agencies in the UK: Hyper and alternatives compared
Compare Hyper, Sopro, ORRJO, Apollo, Clay, Instantly and in-house personalised cold email by who owns research, outreach, replies and sales handoff.
Read the article 14Editorial article
How to turn a new office opening into a relevant MSP conversation
Use a sourced evidence card to assess a new office signal, test plausible IT requirements and prepare a relevant MSP conversation.
Read the article 15Editorial article
The specialist recruitment agency client-acquisition playbook
Build a focused employer acquisition workflow for one recruitment niche, with demand evidence, qualification, hand-off and a practical worksheet.
Read the article 16Editorial article
How to choose a B2B lead generation partner
Compare lead generation partners with a weighted, evidence-first scorecard covering research, qualification, data, reporting and exit.
Read the article 17Editorial article
How to turn a software use case into an ideal customer profile
A practical worksheet for converting one software use case into evidence-led ICP gates, exclusions, buyer roles and research checks.
Read the article 18Editorial article
The ERP and CRM partner pipeline playbook
Build an ERP or CRM partner pipeline around workflow fit, implementation capacity and change readiness, with a practical account worksheet.
Read the article 19Editorial article
How to find software buyers when the technology stack is unknown
Find software buyers through public workflow evidence, keep stack inference unconfirmed and use discovery to verify fit.
Read the article01 / Strategic guides
Make the commercial decision before the campaign decision.
Category guides for choosing a market, defining the service boundary and deciding what relevance should change.
The category
What is a managed revenue engine?
Understand the work inside a managed revenue engine. Compare hiring, using your current team and outside help with practical questions about sales capacity.
Explore the argument 02B2B lead generation
B2B lead generation crafted around relevance
A strategic guide to B2B lead generation crafted around account fit, buyer evidence and conversations a sales team wants.
Explore the argument 03Account-based marketing
Account-based marketing with a campaign crafted for each buyer
A strategic guide to focused account-based marketing, buying-group research and personalised campaign journeys.
Explore the argument 04Outbound sales
Outbound sales that earns a buyer's attention
A strategic guide to outbound sales crafted around market choice, account evidence, buyer relevance and human follow-through.
Explore the argument 05Managed lead generation
Managed lead generation: choosing an agency
Choose a lead generation agency with clearer questions about research, responsibilities, useful results and fees. Get a practical checklist for your decision.
Explore the argument 06Hyperpersonalisation
What hyperpersonalisation means in B2B sales
A strategic guide to hyperpersonalisation in B2B sales, from account research to one message and page for one buyer.
Explore the argument02 / Practical playbooks
Turn judgement into something a team can run.
Step-by-step playbooks with inspectable briefs, scorecards, messages, page plans and pipeline checks.
Account research
How to research a company before B2B outreach
A practical company-research playbook for finding business change, buyer priorities and a credible opening for B2B outreach.
Use the playbook 02Personalised outreach
How personalised B2B outreach creates a coherent buyer journey
See how company research, a relevant first message and a personalised landing page form one coherent B2B buyer journey.
Use the playbook 03Ideal customer profile
How to build an ideal customer profile for sales
Turn the pattern behind your strongest customers into a practical ideal customer profile for B2B sales and marketing.
Use the playbook 04Cold email personalisation
Cold email personalisation: give buyers a reason to reply
Learn how to personalise a cold email with verified company research. Check buyer relevance, the offer and the next question with a guided email review.
Use the playbook 05Personalised landing pages
Personalised landing pages for B2B outreach
A practical guide to personalised landing pages that turn one relevant email into a richer account-specific sales case.
Use the playbook 06Sales pipeline generation
How to build a healthier B2B sales pipeline
A practical guide to sales pipeline generation through account fit, buyer relevance, disciplined handoff and useful stage evidence.
Use the playbook 07Dormant lead reactivation
How to reactivate dormant B2B leads
A practical playbook for segmenting old enquiries, returning with context and reopening dormant B2B sales conversations.
Use the playbook03 / Industry field guides
Find the buying moment inside a real market.
Market signals, buyer roles and worked campaign routes for MSPs, recruiters, software firms and professional services.
MSP lead generation
MSP lead generation: find your next customers
Find the next step for MSP lead generation. Compare customer fit, stalled proposals and sales capacity, then use four questions to plan your next move.
Open the field guide 02Recruitment business development
Business development for recruitment agencies
Win more recruitment clients with a clear employer focus. Compare existing relationships and new-employer research, then find a practical next step.
Open the field guide 03Software sales lead generation
Lead generation for B2B software companies
A B2B software field guide to finding account need, translating product capability and creating more relevant sales conversations.
Open the field guide 04Professional services growth
Business development for professional services firms
A professional-services field guide to identifying client need, demonstrating expertise and creating stronger new-client conversations.
Open the field guide