Personalised outreach
Hyper finds the companies that should be buying from you, writes each buyer an email about what is happening in their own business, and builds each buyer a web page that takes the same argument further. Your sales team gets the research behind both, so the first call opens on ground the buyer already recognises.
Run the playbook
Hyper picks the one thing happening in that company right now that your product answers, then names the person inside that company who has to deal with the change.
The first email opens on the change the buyer is already dealing with, says in one line what your company does about that change, and asks for a short conversation. Dropping the buyer's first name at the top does none of that work.
The web page opens on the same change the email named, shows the proof that matters to a company in that position, and gives the buyer one way to reach your salesperson.
Your salesperson gets the research, the exact email and page the buyer read, and the question the campaign put to that buyer.
Before Hyper approaches anyone
The same business question runs through the email, the page and the briefing your salesperson reads.
The page takes the email argument further, and your salesperson takes the page argument further again.
The journey leads to one human conversation rather than a menu of competing actions.
Buyer questions
The research changes what the email argues. A different company would receive a different opening line, a different page and a different briefing for your salesperson.
A landing page gives the account-specific case more room than an email and keeps the buyer focused on the conversation the email began.
The campaign retains one brand system. The headline, evidence, commercial argument and proof change when the account research justifies the change.
Start with the market
· revenue engine