· revenue engineAgree the rules before anything is sent
Hyper agrees with you which companies are in, which are off limits, which mailboxes send, who signs off the copy and the exact point your sales team takes over.
Managed lead generation
Hyper runs the whole campaign. You take the calls.
Managed lead generation should take the whole outreach job off your team while leaving every sales decision with you. Hyper chooses the companies, researches each one, writes the emails, builds a page for each buyer and runs the sending day to day. You reply, you meet, you decide.
How Hyper works
You should be able to ask why any company was written to, what Hyper found about that company, what the replies changed and who gets written to next, and get a straight answer each time.
The decisions
See the evidence for every company
Before a single email goes out, Hyper can show you why each company fits, what happened there recently and why the named buyer is the right one.
Manage for learning and quality
Every day Hyper checks the mailboxes are in good standing, keeps anyone who asked to be left alone off the list, reads the replies, changes what needs changing and briefs your sales team.
What good judgement looks like
Ask why each company is on the list
A list of contacts tells you nothing about whether a company will buy. Hyper writes a short brief on each company covering the fit, the recent event and the named buyer, and you can read every one.
Ask what changes after response
When buyers reply, Hyper changes who gets written to, what the emails say or how the leads reach your team, and tells you which change was made and why.
A practical answer
What should you check before choosing a lead generation agency?
Ask the agency to show which companies it would approach, why those companies belong, who does each job and how a useful reply reaches your team. Agree what counts as a useful result. Then check a worked example, the complete fees, the minimum commitment and what happens to your records when the work ends.
Get a recommendation from four answers| Your situation | A sensible next step | What to check |
|---|---|---|
| The proposed audience is a broad list | Ask for a small example of suitable companies and the evidence for selecting each company. | The agency should explain exclusions and the reason for approaching each business, not just list job titles. |
| You cannot see who will do the work | Ask who owns research, copy, sending, changes and reporting, and what your team must provide. | Match the promised service to named responsibilities and the scope you will be paying for. |
| Reply handling is unclear | Agree where replies arrive, who responds and what research accompanies the handover. | Walk through a buyer reply from arrival to an agreed next step before the campaign begins. |
| The presentation looks complete | Inspect a worked example and ask for the total fees, minimum term, exit process and return of your records. | Agree what a useful reply or held meeting means. Send counts and open rates alone cannot show whether useful sales conversations happened. |
Useful questions
Answers to help you decide.
What evidence should a lead generation agency show?
Ask for an inspectable example of company selection, research, message creation and reply handover. Ask what a customer example actually demonstrates and whether the circumstances resemble your business. A claim should be something you can check.
What should I check before signing with a lead generation agency?
Confirm the agreed audience, work owners, approval process, reply handling, definitions of useful results, total fees, minimum commitment and exit arrangements. Ask how your records will be returned. The questionnaire helps you identify unanswered questions; it does not endorse an agency.
Sources and review
What supports this guidance
Hyper's editorial guidance, based on the work described in the linked guides. The suggestions help you decide what to check next. Your answers cannot establish buying demand or predict sales results.
Written by Hyper. Reviewed .
- Compare internal work with a managed serviceThe division between prospecting work and sales conversations, including a hiring comparison.
- What useful company research containsA concrete reference when asking an agency to show the evidence behind a proposed contact.
What should you check before choosing a lead generation agency? ready
Find your next step
What should you check before choosing a lead generation agency?
Find the most important unanswered questions before comparing proposals or making a supplier decision.
Know what to ask, what a good answer should include and what to check before signing.
Get a practical next step. The adviser explains the recommendation and gives you three actions.
These tools do not send or save your answers.Buyer questions
Answers for the decision in front of you.
What does managed lead generation include?
The service should cover market definition, account and buyer research, campaign creation, mailbox controls, daily management, reporting and handover to your sales team.
What remains with the client?
The client approves the campaign boundary and owns every live reply, meeting, proposal and commercial decision.
How should a buyer compare providers?
Ask each provider how they choose the companies, what they find out about each one, who writes the emails, how they keep your domain in good standing, who runs the campaign each day and what your sales team actually receives.
Start with the market