· revenue engineInteractive tool
What is waiting costing you?
Enter your current pipeline vs what a well-run managed outbound engine could build. We show you the 12-month revenue you're leaving on the table - and compare it to the cost of a six-month Hyper engagement.
Your pipeline, now vs potential
All estimates. The calculator uses your inputs only - nothing is stored or sent anywhere.
Your current baseline - new qualified opportunities entering your pipeline each month.
What you could generate with a properly-run outbound engine. Usually 2-4x baseline for UK SME B2B.
First-year contract value. Annualise recurring revenue.
Of qualified opportunities, how many become customers? 15-25% is typical for UK SME B2B.
First qualified opportunity to signed contract. Zero if you close on the first call.
What share of the theoretical gap will you actually book in year one? Honest middle ground is 50-70% — accounts for ramp, accounts that ghost, and execution risk. Set to 100% to see the upper bound.
Year-one revenue from closing the gap
£257,400
New revenue you would book in year one if you captured 65% of the 20-opp monthly gap, with a 3-month sales cycle. The theoretical 100% upper bound is £396,000.
Where you are today
- Current run rate (10 opps × 22% close × £10,000)
- £22,000 / month
- Year-one revenue at current pace
- £198,000
Your existing pipeline already books £198,000 year-one. The number above is what you add by closing the gap to target — not a replacement for what you have.
The math behind the gap
- Monthly opportunity gap
- 20 opps
- Deals per month at 22% close rate
- 4.4
- Theoretical revenue per month (100% capture)
- £44,000
- Realistic monthly add at 65% capture
- £28,600
- Sales-cycle lag
- 3 months
- Year-one realistic capture
- £257,400
Compare to a 6-month Hyper DFY engagement
- Hyper DFY (6 months + onboarding)
- £16,920
- Payback window
- 0.6 months
- Year-one return on Hyper spend
- 15.2x
Model transparency · how we calculate the headline
Gap revenue = (target opps − current opps) × close rate × avg deal value × max(12 − sales-cycle months, 0) × realistic capture rate.
Capture rate is the honest discount on the theoretical 100% gap. Industry norms: 50-70% for managed outbound with a real engagement window; 30-50% for self-serve / DIY without a dedicated team.
Hyper DFY is the published £1,995/month + £4,950 onboarding tier. Your engagement terms may differ; this calculator uses the standard list price.
What this calculator is not: a guarantee. It models a realistic upper bound on year-one impact given inputs you choose. For an engagement-specific projection we'd build with your actual ICP, book a sense-check call.
Email me the full report
Want this with the narrative breakdown and named comparables?
We'll email you the polished Cost of Inaction report keyed to the scenario you've just modelled, plus three UK comparables we've booked meetings for at similar deal sizes.
Work email only. We use it to send the report and to log the request in our CRM. No marketing list.