· revenue engineInteractive tool
Forecast the next six months of pipeline.
Drop in your ICP shape, target-account pool, cadence intensity, close rate and sales cycle. We run the numbers live and show you a month-by-month forecast of meetings, deals and revenue. Every coefficient in the model is transparent - no black box.
Your inputs
Drag the sliders. The chart and forecast cards update live.
Medium (200-800)
Medium (email + LinkedIn, 4-5 touches)
15-25% is typical for UK SME B2B.
How long from first meeting to signed contract. Revenue on the chart is lagged by this amount.
Model transparency
- Reach rate = 60% of your pool over 6 months (driven by cadence).
- Engagement rate = 12% of reached accounts (driven by ICP narrowness).
- Meeting conversion = 45% of engaged accounts book.
- Ramp profile = 20% / 45% / 75% / 100% / 100% / 100% across months 1-6.
Engagement coefficients reflect hyperpersonalised outbound at UK SME B2B norms. Generic outbound (no per-account research, templated copy) typically lands 30-50% lower across all three ICP bands. If you're modelling a non-personalised motion, mentally divide the engagement rate by ~1.5.
6-month projection
Meetings
16
Deals
4
Revenue
£12,886
If engagement continues at month-6 pace, annualised: £82,836Steady-state extrapolation, not a year-one total.
Month-by-month forecast
Revenue is lagged by your 3-month sales cycle.
Want us to model your real ICP?
Book a sense-check call or request a 48-hour demo on your actual target accounts.
Email me the full report
Want this with the narrative breakdown and named comparables?
We'll email you the polished Pipeline Projection report keyed to the scenario you've just modelled, plus three UK comparables we've booked meetings for at similar deal sizes.
Work email only. We use it to send the report and to log the request in our CRM. No marketing list.